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In discussions with customers, we often hear the comparison between our industrial LPWAN trackers (e.g. based on Sigfox) and the popular Apple AirTags. At first glance, it may seem reasonable to compare the two devices – after all, both serve the purpose of localizing objects. However, a closer look shows that the differences are fundamental, especially in terms of technology, target group and areas of application.
Focus on technology
LPWAN vs. Apple “Find My” network
Precise positioning technology is the basis of any tracking solution. But this is where LPWAN trackers and AirTags fundamentally diverge. While LPWAN technologies are optimized for large-scale and energy-efficient applications, AirTag technology is based on a dense network of Apple devices.
LPWAN tracker
- Our LPWAN trackers, such as those based on Sigfox, use low-power wide-area network technologies. These are specially optimized for applications that require long-term battery life, global coverage and low operating costs.
- They work independently of external devices and communicate directly with base stations, which offer a range of up to 60 km even in remote areas.
AirTag
- AirTags rely on the Apple “Find My” network, which requires a high density of Apple devices in the vicinity to accurately determine locations.
- Tracking works excellently in urban areas, where many Apple users are on the move, but is severely limited in rural or remote regions.
Different areas of application
The choice of the right tracking solution depends heavily on the application. LPWAN trackers and AirTags appeal to completely different target groups and areas of application, which are clearly differentiated by their requirements.
LPWAN tracker
Our trackers are designed for industrial use, e.g:
- Long-term tracking of containers, construction site equipment or other assets.
- Use in remote or large areas where traditional technologies such as Bluetooth or WLAN are not an option.
- Sustainable solutions with battery life of several years.
AirTag
- Finding personal items such as keys, bags or bicycles in urban environments.
- Short-term applications focused on everyday life.
Accuracy and energy consumption
Tracking solutions often focus on two aspects: how accurate is the location determination and how long does the battery last? There are clear differences here between LPWAN trackers and AirTags, which rely on different technologies.
LPWAN tracker
- LPWAN trackers rely on GPS or network triangulation and offer accuracy in the range of a few meters up to 100 meters, depending on the method used. This is completely sufficient for many industrial applications.
- LPWAN trackers are extremely energy-efficient. They send small data packets and therefore achieve battery lifetimes of up to 10 years.
AirTag
- AirTags offer impressive accuracy at short distances thanks to Bluetooth and ultra-wideband technology (UWB).
- AirTags must be recharged regularly and are not suitable for long-term use.
Why the comparison lags
The question of whether AirTags or LPWAN trackers are better often arises. However, such a comparison ignores the fundamental differences in technology and target group. Both devices are optimized for completely different purposes.
Comparing LPWAN trackers and AirTags is like comparing an off-road vehicle with a city car: both have their raison d’être, but they fulfill different tasks. While the AirTag is the perfect helper for consumers in everyday life, LPWAN trackers are the right choice for industrial, long-term and large-scale applications.
Conclusion: The right solution for your application
At the end of the day, what counts is whether a tracking solution meets your requirements. Our LPWAN trackers are specially designed for industrial applications and offer numerous advantages over consumer devices such as AirTags.
Our LPWAN trackers offer:
- Robustness: Ideal for harsh environments.
- Cost efficiency: Low operating costs, even for large fleets.
- Sustainability: Minimal energy consumption and long-term use.
- Security: High standards for data transmission and back-end processing.
If you are looking for a reliable and scalable solution for tracking your assets, LPWAN trackers are the ideal choice. Contact us for an individual consultation!
